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Cott Beverages and Event Development Institute to Present Modified Sprint Duathlon

Cott Beverages and Event Development Institute to Present Modified Sprint Duathlon

TAMPA, FL- On August 23, 2014, endurance athletes will have an opportunity to showcase their athletic abilities in the inaugural Cott Beverages Downtown Du Dash in Tampa, FL.  This event is the latest initiative of the Tampa Bay Sports Commission’s Event Development Institute and is open to anyone interested in challenging themselves in a modified duathlon. The format of the event will consist of a timed run and bike ride through the streets of downtown Tampa.  

“Cott Beverages is proud to call Tampa home and is proud to be part of the inaugural Cott Beverages Downtown Du Dash,” said Keith Mohler, Marketing Manager of Cott Beverages. “We look forward to being a part of this event, along with our brands: Vintage Seltzer and Clear Choice Ice.  Special thanks goes to one of our retailer partners, Walmart, for also supporting this event.”

The event will be split into four different competition categories: competitive, recreational (non-competitive) JV youth and Varsity Youth. The competitive event will start at 6:45am and will include a 5k run and a 10 mile bike ride. The recreational event features the same distances and starts at 7:15am. The Varsity youth component begins at 7:30am and consists of a one mile run and a three mile bike, while the junior varisity division begins at 7:40am and features a half-mile run and 1.5 mile bike. To register, please visit DowntownDuDash.com.

“This partnership with Cott Beverages is one we’re really excited about,” said Rob Higgins, Executive Director of the Tampa Bay Sports Commission. “Working with them to create a first-class duathlon for our community is a tremendous initiative.”

Cott has been in business since 1952, and is a private label supplier of beverages to many retail partners here in Tampa Bay, as well as 60 countries around the globe. Cott also has a stable of brands, the most popular being Vintage seltzer water and Clear Choice Ice, available in a variety of flavors.  Check out Cott’s full product line at Cott.com.

The Tampa Bay Sports Commission’s Event Development Institute is no stranger to endurance events since they have hosted two successful Tampa Bay Kids Triathlons over the last year and a half. The Cott Beverages Downtown Du Dash kicks-off a busy day in downtown Tampa with the recently announced Tampa Bay’s Tailgate Taste Fest taking place at 11:00am.

The Tampa Bay Tailgate Taste Fest will be held at Curtis Hixon Park from 11:00am-8:00pm. As the unofficial kickoff to the football season, this event will feature some of the top restaurant vendors from around the Tampa Bay area showcasing their best tailgate foods such as chicken, ribs, sliders, Cuban sandwiches and side dishes. To learn more out about Tampa Bay’s Tailgate Taste Fest, please visit TailgateTasteFest.com

Tampa Bay’s Tailgate Taste Fest and Cott Beverages Downtown Du Dash are the latest initiatives developed out of the Event Development Institute (EDI). For more information on EDI, please visit GrowYourEvent.com. Additional alerts and information can be found by visiting EDI on Twitter, @Event_Incubator.

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